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class VII

Key Concepts

taglines, information, media, newspaper, logo, brand, taglines

essential questions

1.How is accurate news information?
2. How do people distinguish between facts and opinion?
3. What are the processes involved in constructing a persuasive message?
4. How does the media present a point of view about a person, an event or an idea?


  1. What are the various types of media available to us?
  2. What is a brand?
  3. What is a logo?
  4. What are taglines?


  1. What is the difference between Print and Electronic media and highlight their similarities.
  2. How has technology helped media in reaching to more people?


  1. Why do companies use newspaper or any other form media to publish advertisements
  2. What are advertisements and what is the need to make ads?
  3. Why do companies create a brand?


  1. Why is TV called window to the world? Explain giving two examples.
  2. Why do newspapers need to publish advertisements, when their real work to tell about the news around the world?



  1. You have to create awareness in your society on how to conserve water and educate people on reduce, reuse & recycle water.

a) Think of various ways possibilities that can be developed in association with the RWA of your society and what campaign will you develop in a month.

b) Once you have decided on your campaigns what taglines will you create to generate awareness about your campaign?