Namkeen Project

What is India Namkeen Market Scope?

As India, the food processing industry is seeing strong growth in the future. In the current market condition, the processing levels of the snacks industry cover a huge market ratio, the market is seeing the strong potential in the form of homemade namkeens, regional-based namkeens. Processing levels of namkeen food in India are presently at 23%. Thus, presenting significant opportunities for Processing food in namkeen is carried out mostly for exports. Also, there is a growing demand for processed and packaged namkeen products in the Indian market.

The India Namkeen market study is being classified by Type (Khaara, Farsan, Chivda, Sav, Chips and Bhujiya) and major geographies with country level break-up.

India Namkeen is strongly competitive in the India market and consists of various market players. In terms of market share, some of the key players highly dominating the Indian market such as Haldiram, ITC, and others. These market players are focusing on expanding their footprints outside India to gain major market share.

Punjabi Chandu Halwai (India), Haldiram’s (India), Confectionery Manufacturers (India), MKS Foods (India), Anamika (India), PepsiCo India Holding Pvt. Ltd. (India), Parle Products Private Limited (India), Kaleva India (India), ITC (India) and Bikanervala Foods Private Ltd. (India) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are Kipps Confectioners Pvt. Ltd. (India), Chhappan Bhog (India) and Maakhan Bhog (India).

Learning Outcomes to be achieved

  • Students will be introduced to a new skill of which will help them grasp information on the techniques involved in doing this skill well
  • Students will learn to use that skill to develop some interesting product
  • By doing a survey they will be collecting data and learning to analyze the same will help them understand why data collection and its analysis is important in finding a solution to any problem at hand
  • Students will learn to integrate various communication skills learnt in class room to project their ideas and suggestions with respect to the project in hand

Academic Integration with Papad & Namkeen Making Skill

  • Write a short note on how to make pickle in a sequential manner.
  • Use the recipe of onion pickle given If you have 2 kgs of Onion then in what ratio will you use the other ingredients that are required to make the onion pickle
  • Excessive use salt and oil is used in the process of pickling. Give reasons
  • Write journal on your visit to the pickling process plan

Day 1: Introduction to Papad & Namkeen Making Skill (show a PPT depicting on how this has been an important skill and is bringing livelihood to many people)

  • Give an introduction about the organization you have tied up for students visit & the challenges they are facing
  • Guide students on what should they be prepared to note and make observations on which will help them in finding answers to some of the challenges that are being faced by the organization
  • Preferably make groups and assign task to each group- like taking pictures of the visit, making a report of their visit, Making a step by step note of how the activity is done

Day 2: Introduction to Organization to be visited :  Visiting the organization that is working with the skill identified. Taking a guided tour of the organization, understanding how the product is made, from where are the raw materials procured, how people are trained and where do they sell the products. Try to understand the problem/ challenges that’s being faced by that organization in making the skill reach the markets  Some of the questions that can be included

  • Where do you procure the raw material?
  • Where does the manpower come from?
  • Where do you sell the product?
  • Who teaches them these skills?
  • How much money does each worker make by selling these products?

Day 3- Learning the art of making a Namkeen

Learning how to make pickled red onions is SO easy – it only takes five minutes and you probably have all the ingredients! You’ll love having a jar of these in your fridge for tacos, avocado toast, and more!


  • 1 cup namkeen chivda
  • Oil – for deep frying
  • 1 cup fried peanuts
  • 2 Tbsp dry coconut
  • 2 Tbsp kishmish
  • 1/8 tsp heeng (asafoetida)
  • 1 Tbsp khus khus (poppy seeds)
  • 1 tsp rai (mustard seeds)
  • 8-10 curry leaves
  • 1 Tbsp green chillies – chopped
  • Salt – to taste
  • 1 tsp citric acid
  • 1 tsp haldi

How to Make Namkeen Chivda

1.Heat the oil and fry the chivda till crisp and leave to drain on absorbent paper.

2.In the same oil, deep fry the coconut and kishmish and leave to drain.

3.Heat 2 tbsp of the oil in a kadai and fry the hari mirch till crisp.

4.Add heeng, rai and curry leaves and saute.

5.Add salt, khus-khus, citric acid and haldi, mix well.

6.Add the fried chivda, nuts, coconut, kishmish and sugar.

7.Take it off the heat and mix well. Let it cool and store in an airtight jar.

Day 4: Design a Questionnaire

Sample Namkeen making Questionnaire

Objective: Find ways to increase the market share of namkeen and pappads

Age group:  Less than 18 years    b) 18-25 years   c) 26years- 35years   d) above 36years

Male:____ female:____

Do you like to eat namkeens and papads?  Yes or No

Do you make namkeens, papad etc at home? Yes or No or sometimes

Have you ever got from market? Yes or No

Which is your favorite brand for namkeens:___

What’s your favorite Namkeen: a) sweet   b) salty   c) sweet and salty   d) very spicy

Where do you buy namkeens, badis and papads from: a) local market   b) online   c) homemade sold by cooperatives

What do you like in a namkeen, papads and badis?  a) taste   b) flavour   c) aroma   d) freshness e) all of these

Does the way it’s packed matter to you?  Yes or No

What does good packaging make you feel about the product?  a) Hygienic    b) safe   c) trustworthy   d) tasty   e) all of these

What aspects do you look in packaging:  a) type of packets used for packaging    b) labelling   c) both of these   d) does not matter

Where do you generally buy namkeens, papads and badis from:  a) local haats    b) super stores   c) online stores   d) local store e) make at home

Would you like to buy these from unorganized sector (NGOS, co-operatives, small group of women producing locally) ?  Yes or No

Day 5: Decide on the Population to be sampled for Survey

Once your survey is designed then you need to discuss with students the following aspects:

What should be the sample size of the survey?

Which locality to target to get the target customer?

Discuss the points to keep in mind while doing the survey?

You can show this video before students go ahead in deciding their sampling methods

Day 6- Analyzing the Data


Day 7: Brainstorming Session

Finding a solution to the problem (Brainstorming activities and focus group discussions- questions to be asked)

Ways to start the brainstorming session:

Looking at the data we have concluded that_____

So the problem lies in____

How do we _____( INCREASE THE SALES)?

In what ways can we_____ ( improve the product’s deign)?

Design a way_____ ( to improve the customer satisfaction)?

Designing the culmination of the project

Day 8- Finding a way to implement the solution (methods to be used like, poster making, banners, exhibitions)

The presentations can be made in groups.

Day9 – Ways to present your ideas to help them convert it into sales (Preparing a Presentation to present the ideas)

Day 10- Presenting your ideas and solutions to the organization (Final day- visiting the organization or asking the representative to visit the school and see their presentation)

Make it a judging competition for school children


Posted on

October 26, 2021

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