Overview of Pickle Industry
The global pickles and pickle products market was valued at USD 12,651.1 million in 2020, and it is projected to register a CAGR of 3.36% during the forecast period, (2021-2026)
The COVID-19 pandemic led to surging demand for organic and sustainable foods across the globe, with kimchi gaining significant demand, especially after the outbreak of COVID-19. In May 2020, the sales of kimchi in Tokyo supermarkets increased by 60.8% over the same period last year, driven by the at-home meal consumption that fostered the need for the product. Furthermore, players like Nilon escalated their online presence with campaigns like #AchaarWithVichaar in 2020 to position the product among consumers, which reached the screens of over 13 million Indian consumers.
Pickles and pickled products vary as per local taste and preferences. Thus, many international and regional players are succeeding in this market by catering to the personalized needs of the citizens of a country. Large varieties, flavors, and major ingredients make this a huge market.
However, price variation of raw materials and ingredients added to the preparation of pickles is among the restraints. Therefore, in developing countries, like India, people prefer homemade pickles or pickles prepared by the unorganized pickle industry, as it includes pure ingredients and can be customized on the basis of ingredients and packaging
Key Market Trends
Increased Preference for Organic and Flavored Pickles
Globally, the market is largely influenced by factors, such as health benefits, taste enhancement, and the demand for pickles as a complementary product along with the main course of food. Furthermore, there has been a significant increase in the demand for natural/organic food products, including pickles, among consumers in recent years as they are becoming more aware of the adverse health effects associated with the consumption of various synthetic or artificial food ingredients that are used in non-complying quantities in food products, as per the government standards. In addition, food products made out of ingredients, vegetables, and fruits are perceived to be healthy, as they contain more nutrients compared to other products that are made of meat, seafood, etc. Pickles are fat-free and low in calories, an average size dill contains only 15 calories, and an ounce of pickled pepper provides only 7 calories. The natural and organic claim products are soaring globally, and the concept has been invading other markets as well, thus driving the market studied further. Additionally, increased consumer demand for nutritious products and the rising clean-label claims on products accelerated the market growth in the global market too.
Asia Pacific Remains the Largest Market
Asia-Pacific continues to lead the pickles and pickle products market, owing to its increased commercialization and industrialization of the pickle processing industry in developing countries like India. Additionally, the pickles market is expected to touch the highest CAGR of 5.41% (India) during the predicted period, due to the accessibility of seasonal foods as pickles throughout the year. Moreover, the use of various pickled vegetables, fruits, seafood, and meat in the form of a meal accompaniment is projected to pave the way for the mushrooming growth of the pickles market in the Asia-Pacific region.
The market studied is highly competitive, with a large number of regional, small-medium-scale players and key global players operating in the market studied. The market is dominated by key players, like Conagra Brands Inc., Del Monte Foods Inc., The Kraft Heinz Company, and Orkla ASA, with The Kraft Heinz Company leading the global market share. Product innovation is the prime strategy adopted by leading players operating in the market. The market is poised to witness more innovations over the coming years. Furthermore, the industry may witness mergers and acquisitions. New product innovations are the key strategies adopted by these players. In order to sustain in the competitive environment prevailing in the pickle industry, business activities and constant developments are necessary to capture a greater market cap.
Learning Outcomes to be achieved
- Students will be introduced to a new skill of which will help them grasp information on the techniques involved in doing this skill well
- Students will learn to use that skill to develop some interesting product
- By doing a survey they will be collecting data and learning to analyze the same will help them understand why data collection and its analysis is important in finding a solution to any problem at hand
- Students will learn to integrate various communication skills learnt in class room to project their ideas and suggestions with respect to the project in hand
Academic Integration with Pickle Making Skill
- Write a short note on how to make pickle in a sequential manner.
- Use the recipe of onion pickle given in this presentation. If you have 2 kgs of Onion then in what ratio will you use the other ingredients that are required to make the onion pickle.
- Excessive use salt and oil is used in the process of pickling. Give reasons
- Write journal on your visit to the pickling process plan
- Create an attractive advertisement to promote any pickle brand
Day 1: Introduction to Pickle Making Skill
Introduction to the skill- Pickle making (show a PPT depicting on how this has been an important skill and is bringing livelihood to many people)
Give an introduction about the organization you have tied up for students visit & the challenges they are facing
Guide students on what should they be prepared to note and make observations on which will help them in finding answers to some of the challenges that are being faced by the organization
Preferably make groups and assign task to each group- like taking pictures of the visit, making a report of their visit, Making a step by step note of how the activity is done
Day 2: Introduction to Organization to be visited
Visiting the organization that is working with the skill identified. Taking a guided tour of the organization, understanding how the product is made, from where are the raw materials procured, how people are trained and where do they sell the products.
Try to understand the problem/ challenges that’s being faced by that organization in making the skill reach the markets Some of the questions that can be included
- Where do you procure the raw material?
- Where does the manpower come from?
- Where do you sell the product?
- Who teaches them these skills?
- How much money does each worker make by selling these products?
Day 3- Learning the art of making a pickle
Learning how to make pickled red onions is SO easy – it only takes five minutes and you probably have all the ingredients! You’ll love having a jar of these in your fridge for tacos, avocado toast, and more!
1 medium red onion, thinly sliced
1/2 cup apple cider vinegar
1 tablespoon granulated sugar
1 1/2 teaspoons salt
1 cup hot or warm water
Step 1: Slice the red onions as thin as you can! Not only does it get them super thin, it also gets the job done insanely quickly. Fast is my friend.
Step 2: Stuff all the red onions in the jar of your choice. A bowl will work too but I like a jar for storing them in the fridge.
Step 3: In a measuring cup, stir apple cider vinegar, salt, sugar, and warm water to dissolve the sugar and salt and dilute things a bit. Pour the pickling mixture over your sliced onions and let them set for an hour.
Day 4: Design a Questionnaire
Sample Pickle making Questionnaire
Objective: Find ways to increase the market share of pickles
Pickle survey: Survey customers
Age group: Less than 18 years b) 18-25 years c) 26years- 35years d) above 36years
- Do you eat pickles? Yes or No
- Do you have pickles in your house? Yes or No
- Do you make pickles at home or get it from the market? a) home made only b) market only c) both a and b
- Which is your favorite pickle:___
- What kind of pickles have you got from market? a) Mixed vegetables b) single vegetables c) murabbas d) Non veg pickles e) Others (mention)
- What do you like in a pickle? a) taste b) flavour c) aroma d) all of these
- Does the way pickles at market are packed matter to you ? Yes or No
- What matter about packaging: a) type of bottle its packed in b) labeling c) both of these d) does not matter
- What does good packaging make you feel about the product? a) Hygienic b) safe c) trustworthy d) tasty e) all of these
- Where do you generally buy pickles from: a) local haats b) super stores c) online stores d) local store
- Would you like to buy pickles from unorganized sector (NGOS, co-operatives, small group of women producing locally) ? Yes or No
Day 5: Decide on the Population to be sampled for Survey
Once your survey is designed then you need to discuss with students the following aspects:
- What should be the sample size of the survey?
- Which locality to target to get the target customer?
- Discuss the points to keep in mind while doing the survey?
- You can show this video before students go ahead in deciding their sampling methods
Day 6- Analyzing the Data
Day 7: Brainstorming Session
Finding a solution to the problem (Brainstorming activities and focus group discussions- questions to be asked)
Ways to start the brainstorming session:
Looking at the data we have concluded that_____
So the problem lies in____
How do we _____( INCREASE THE SALES)?
In what ways can we_____ ( improve the product’s deign)?
Design a way_____ ( to improve the customer satisfaction)?
Day 8- Finding a way to implement the solution (methods to be used like, poster making, banners, exhibitions)
- The presentations can be made in groups.
- Designing the culmination of the project
Day9 – Ways to present your ideas to help them convert it into sales (Preparing a Presentation to present the ideas)
Day 10- Presenting your ideas and solutions to the organization (Final day- visiting the organization or asking the representative to visit the school and see their presentation)
- Make it a judging competition for school children